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Elevate Your Product's Potential:

Collaborate with
Riccardo Spina

Imagine a collaboration that bridges the gap between innovative product design and exceptional user experiences. Riccardo Spina, a distinguished UX Product Design Strategist, offers you the opportunity to unlock your product's fullest potential.


With a remarkable career spanning over 25 years in digital enterprises and

e-commerce, Riccardo brings a wealth of experience from both well-established markets and emerging domains. His journey includes partnering with incubator startups and global enterprises, enriching his skill set with diverse perspectives.


At the core of Riccardo's expertise lies a dedication to crafting memorable user experiences. By seamlessly blending user-centric principles with cutting-edge design strategies, he has consistently delivered outstanding results for his clients. Whether you're just setting out on your venture or steering a global enterprise, Riccardo's insights have the power to reshape the way your audience interacts with your product.


Presently, Riccardo focuses on guiding venture product entrepreneurs, providing them with actionable advice on enhancing user experiences and perfecting product designs. His mentorship goes beyond theoretical concepts, offering tangible steps to transform your vision into a product that truly resonates with users.


Embrace the opportunity to collaborate with Riccardo Spina and take your UX strategy, product design, and user experiences to unparalleled heights. Your journey towards product excellence starts here.


Founded by Melanie Samba, a subject expert in booking, planning and scheduling speakers for events, Sproxxy is the speaker management tool for conferences users have been seeking for managing the complexities of speaker engagements.

An advanced, cloud-based solution, Sproxxy is the tool to target, pitch, collaborate and measure ROI. Providing a 360° view of conferences, more can be found at

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Lightspeed Commerce

Lightspeed Commerce boasts one of the most captivating interfaces in the industry. The team I assembled has elevated the current POS system to new heights by leveraging color and design as intuitive cues for users.

My primary design passion lies in merging technology seamlessly with customer experiences, whether in dining or shopping. I firmly believe that exceptional design can elevate routine tasks into unforgettable moments.


Onboarding onto a complex product like Lightspeed Commerce represents a pivotal juncture in the user journey. Striking the right balance between the sophistication of the system and the time constraints of user interactions with a robust POS, capable of delivering a plethora of information, demands a wealth of experience and a nuanced approach.


The existing onboarding process for the product grappled with challenges stemming from complexity, redundancy, and technical limitations. To address these issues, my team embarked on a mission to significantly reduce onboarding time. We achieved this by eliminating screen redundancies, streamlining data flows, and establishing seamless links to login information.


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Launched in March 2022, eSentry is an all-inclusive technology solution providing a competitive edge in today’s challenging real estate marketplace.

With eSentry you can now manage property showings with ease while complying with state and local mandates.

Buyers wanting to view a property can quickly register and e-sign on their own mobile phone after scanning a custom QR Code.

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Launching in 2022, ARNe is a pre-qualified network of hotel workers who can share, post and comment on work.

Providing career training is essential to retention of quality staff and ARNe creates the relationships needed by connecting workers to skill sets where additional training can be obtained.

SAP & Smart Connected Goods

SAP Smart Connected Goods

At SAP I combined a passion for design with a regard for technology to create new ways to better use or understand existing workflows.


Something as commonplace as a vending machine became more gamified and interactive when it was able to recognize the user and offer items specific to their past purchasing. Restocking became simpler when coolers were monitored for inventory and replenishment was automated by technology.

SAP Smart Connected Goods

SAP solutioning wasn't all loT and edge technology work: there are opportunities to create applications for users that entertain and engage, combining mobile design with compelling graphics.

This work allows me to follow my passion: giving the user something to make them smile, enjoy the day more through well-conceived design.


I use design to turn a task like taking store inventory or time swapping schedules into a more engaging and interesting experience.

Pay with Drop

In 2015 I and two other founders created a payments application that used Bluetooth technology to allow customers to “skip the line” and pay with their mobile phone.

Drop leveraged the newer tech of beacons by connecting IoT with the app and integrating directly into the restaurant POS, allowing the customer to order and pay at the table.

The idea was several years ahead of its time and was not able to get a lift in the USA beyond smaller, one-off vendors. We did have better success in Australia where Drop partnered with Kounta POS as a payment solution.

Pay with Drop
Pay with Drop
Pay with Drop UI/UX

Create an industrial-grade 
customer experience that delivers for you!

  • Get an expanded and more
    complete view of the customer

  • Learn unique insights to deliver
    better customer outcomes

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